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Social Media Marketing For Dummies, by Shiv Singh, Stephanie Diamond
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Get the last word on the most up-to-date social media marketing techniques
If you're not tweeting, Facebooking, or blogging by now, your business is getting left behind. Social media marketing is a highly effective way to engage with your customers. It's an easy, inexpensive way to enlarge your audience, add customers, and build your business. This guide provides an indispensable resource for small businesses and start-ups looking for low-cost online marketing strategies, as well as for marketers in larger companies who want to be more involved with social media. Learn which social media sites best fit your business and how to take full advantage of them.
- Explore the many aspects of social media, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans
- Launch a campaign, develop a voice, reach your audience on key and niche platforms, and embrace the influencers
- Identify social media sites that appeal to your target audience and learn which social platform works best for which objectives
- Learn to monitor results and assess your program's effectiveness
This straightforward guide is exactly what busy marketers and entrepreneurs need to help them get up and running!
- Sales Rank: #757219 in Books
- Model: 9781118065143
- Published on: 2012-04-03
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .90" w x 7.50" l, 1.33 pounds
- Binding: Paperback
- 408 pages
From the Back Cover
Marketing pros and entrepreneurs, here's what you need to know about social media marketing
Social networks are among the most valuable tools for marketers. This book offers advice from marketing pros who have worked for giant global corporations and small businesses. Discover how social media marketing boosts your marketing plan, builds your voice, and reaches your customers on large and small sites. Learn what key influencers can do for you, and more!
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A part of the whole — discover where social media marketing fits into the marketing funnel
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It's about influence — examine the role of social influencers and their contributions
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Do your research — analyze your competitors' efforts and research your customers' online activities
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Campaign trail — create a campaign roadmap that defines your objectives, lays out an action plan, and connects with other efforts
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Find your voice — learn why your plan needs a voice and find people in your organization to be that voice
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It's a new game — compare the wide variety of innovative marketing options on mainstream social platforms
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Mobile magic — explore all the mobile options, such as RFID, custom apps and widgets, and mobile communities
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Just in time — see what real-time marketing can do
Open the book and find:
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Ways to do social media marketing with no budget
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How to create Facebook, Twitter, and Google+ strategies
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Benefits of tying good works to your brand
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Characteristics your voice should have
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Tips on using FourSquare�, YouTube�, and LinkedIn
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Social media niches to explore
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How to make your campaign work with your website
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Ten top tools for social media marketing
Learn to:
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Build and launch a campaign for a small or large business
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Develop a social media voice that appeals to customers
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Get your message out to large social networks and niche sites
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Make the most of your company website and blog
About the Author
Shiv helps brands transform with the rise of digital having worked in executive level positions on both the agency side and with Fortune 50 companies. He has been recognized by Ad Age as a Media Maven and has been featured on the publication's cover. More recently he was recognized by Adweek as a Top 50 Marketer (no. 19).
The award winning and business results producing work done by his teams and him while at PepsiCo and Visa has been recognized by leading industry and consumer publications from Fortune Magazine and Ad Age to Forbes and The Harvard Business Review. This includes the definition and launch of the new, multi-stakeholder Visa brand platform and communications model, re-imagining card innovation for major Visa clients, evolving the Pepsi brand for the digital era by making it a media brand thru the creation of a global media network and forming the largest multi-dimensional partnership with Twitter in its history.
Shiv is also author of the book, "Social Media Marketing for Dummies" and has written for the Harvard Business Review online, Ad Age, Newsweek and other publications. Shiv also sits on the DMG World Media Board of Governors and is an adviser to early stage startups.
Most helpful customer reviews
16 of 17 people found the following review helpful.
Everything you need to know about marketing yourself in social media
By Mark Soroka
For anyone who has read any of Shiv Singh or Stephanie Diamond's phenomenal books, you are in for a treat with "Social Media Marketing for Dummies." It clearly instructs beginners how to harness the power of social media to get their message out to their target audiences. But this book also includes a wealth of information that will benefit even the most experienced Internet marketers. You'll learn how to choose the right social media platforms for your message, how to create social media campaigns, how to find your voice, and much more. For those who are visual learners, you'll appreciate numerous screen shots of actual social media sites. I first read through the book to get a feel of the concepts that were presented. Now I'm going to carefully reread the book and think how I will apply these invaluable concepts to my own social media marketing. For another great book about Internet marketing, be sure to read Stephanie Diamond's "Web Marketing for Small Businesses." In the short time this book has been out, it's already a classic. Using both of these books, you'll be light years ahead of your competition.
10 of 11 people found the following review helpful.
great book for newbies
By MAXIMILLIAN MUHAMMAD
for those just starting out this is a great and well written book about social marketing and networking and getting your feet into the door and finding your path. this book will give you the outlets and reach you need to explore all possible avenues and thensome. alot of valuable information in here. very detailed.
3 of 3 people found the following review helpful.
A perfect beginner start out
By felicia
Very eye opening especially if one is new to social media marketing. Filled with very good advice for beginners who wish to venture into this field of marketing
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